Canada Media Fund initiates automated reporting with comScore
The Canada Media Fund (CMF) has announced the development of an automated digital media measurement tool to measure performance and efficacy of CMF-funded digital media projects, collaborating with digital analytics company comScore. The CMF first announced plans to establish a Digital Media Performance Measurement Framework in May. The solution will deploy comScore’s Digital Analytix, a […]
Canada Media Fund releases Digital Media Performance Measurement Framework
The Canada Media Fund (CMF) announced the launch of a Digital Media Performance Measurement Framework on Monday, May 14. The framework was developed through consultation with industry stakeholders during workshop sessions in Toronto, and is designed to effectively measure the performance of digital media projects against the CMF criteria for their Convergent and Experimental Streams […]