The reason many relationships personal and professional can fail is due to a breakdown in communication. The line of communication you choose to get your message across to potential customers is vital. Unlike other traditional methods of communication like telephone, fax and post mailing, new forms of communication are becoming even more important.
Email, Internet, text messaging, webinar, and online social sites are the new preferred choice in communication. The fascination with anyone of these communication services is the anticipation of receipt, not unlike getting a gift for your birthday. This can be illustrated by the fact that people can tell you how many spam email they receive. They know so because they are constantly checking it. It only makes sense to capitalize on these new forms of communication to reach your customers. Of the many networking possibilities online social sites like, Social-Media/Social-Bookmarking Sites, Professional-Networking Sites, Niche Social-Media Sites, General Social-Media Sites and Job Sites, are a good way to target your potential customers. The difficultly is in the message that you send and relating the information to the site you have a profile on, it might be an advantage to get a few employees on different sites that can promote your services. Here is a good listing of 50 Social Sites.
Webinars are a good way to do training and provide valuable information to potential clients or act as a refresher for existing clients and they can be used again and again for multiple users. Utilizing these new forms of communication can be very effective but without a well thought game plan you can harm more than you benefit. Tailoring your message to look organic and effortless can be time consuming and results may not be as quick as you like. Like with traditional communication lines there are no quick fixes.