The Canada Media Fund (CMF) has announced the development of an automated digital media measurement tool to measure performance and efficacy of CMF-funded digital media projects, collaborating with digital analytics company comScore. The CMF first announced plans to establish a Digital Media Performance Measurement Framework in May.
The solution will deploy comScore’s Digital Analytix, a data-reporting solution used by global media giants BBC, Bloomberg and Microsoft. CMF-funded companies will receive tagging guidelines and implementation support as the CMF launches a beta version of the performance tool as early as October 1, 2012.
The CMF offers funding for interactive digital media projects through TV-Convergent and Experimental interactive digital media streams, contributing up to $1 million per project. Funding is tranche-based, wherein recipients are expected to advance stages or meet milestones through the duration of funding. The automated measurement tool is part of an initiative to introduce a standard in baseline metrics and key performance indicators across the variety of innovative, screen-based projects funded by the CMF.
