Canada Media Fund initiates automated reporting with comScore
The Canada Media Fund (CMF) has announced the development of an automated digital media measurement tool to measure performance and efficacy of CMF-funded digital media projects, collaborating with digital analytics company comScore. The CMF first announced plans to establish a Digital Media Performance Measurement Framework in May. The solution will deploy comScore’s Digital Analytix, a […]
2012- Canada’s Digital Future in Focus
ComScore, the go-to internet marketing research company, recently released an annual report on Canada’s digital trends, highlighting the influence of digital media in Canada’s marketplace. “Technological innovations in digital device hardware and software have enabled a rapid increase in consumers’ digital consumption habits, marking an exciting time for the digital media industry and depicting an […]