Market Research – Why?
The general purpose of market research is to provide the organization with relevant, accurate information about it’s consumers and the competitive environment. This benefits a company in many aspects of the business, and can ultimately save the company time, effort and money. Benefit #1 – You get to know your customer When first starting a […]
Consistent Branding
Today, I want to take a little bit of time to talk about the recent redesign of the Northbridge Consultants website and the importance of consistent branding. A brand image is, in the most basic sense, everything that a person thinks about your company. So, if we were to take Tim Horton’s, for example, what’s […]
FREE SR&ED Breakfast Seminar
Hello Readers, On Thursday, January 29th, 2009 Northbridge Consultants will be holding our very first free breakfast seminar, to provide a meaningful information session on the SR&ED program. There will be a free, fully catered breakfast buffet, and the seminar is of no cost to attend. The primary focus will be to provide a complete, thorough […]
Communication Breakdown
The reason many relationships personal and professional can fail is due to a breakdown in communication. The line of communication you choose to get your message across to potential customers is vital. Unlike other traditional methods of communication like telephone, fax and post mailing, new forms of communication are becoming even more important. Email, Internet, […]
Review brings sales to you
On a recent sales call and noticing that my driving time takes up a greater part of the day, I started to go over what I was going to say in my meeting. I do this, as a routine because I read once, that one of the main reasons why salespeople start to decline in […]