Changes to the Export Market Access Program

Last week, the Government of Ontario and the Ontario Chamber of Commerce (OCC) enacted a series of changes to the Export Market Access (EMA) program, which provides funding for small to medium-sized enterprises (SMEs) in Ontario looking to develop export sales in foreign markets. Companies that have taken advantage of this program in the past […]

EMA Supports the Development of Export Sales in Foreign Markets

Small to medium-sized enterprises in Ontario that are looking to develop export sales in foreign markets should take advantage of the Export Market Access (EMA) cost-sharing grant, a $5 million initiative jointly sponsored by the Ontario government and the Ontario Chamber of Commerce. EMA will cover up to 50% of eligible costs in four specified […]

Rise in Canadian Manufacturing Sales for May 2013

StatsCan released their monthly survey results for May which examined sales within the Canadian manufacturing industry. Overall, manufacturing sales increased by 0.7% to $48.6 billion in May 2013. The below chart illustrates the monthly change in Canadian manufacturing sales since 2008. Out of 21 industries within the manufacturing sector, 57% of industries noticed an increase […]

Foreign Markets to Feed on Prawns from St. John’s

The Canadian government recently announced that it will partner with the Canadian Association of Prawn Producers to market cold-water prawns to foreign markets such as Russia and China. The partnership is meant to boost Canada’s reputation as a producer of high-quality seafood. To accomplish this, the government will invest $165,000 via the AgriMarketing program to […]

Exporting to New Emerging Markets

The current emerging economies that businesses are aspiring to export to are Brazil, Russia, India and China or more commonly known as BRIC. However a recent article in the Toronto Star indicates that Mexico and other Latin American countries are the new hot markets businesses should be pursuing. Cited from research done by Canadian Manufacturers […]

Promoting your Company through Social Media in 2011

This week, I wanted to point you in the direction of a few articles that have popped up in my feed reader about online marketing and social media, and how you can take advantage of both in 2011. 10 Marketing Trends for 2011 – these trends point out ways both the small and large businesses […]

Canada’s Anti-Spam Bill

It looks like Canada’s finally getting onto the Spam protection bandwagon – and about time, if you ask me. Bill C-27 will now be debated in the Senate, after being passed by the House of Commons. This bill states that consent is required to send any form of communication to an electronic address. This term […]

Your Marketing Mix – The 4 P’s

When starting a new business or creating a new product, few people seriously consider what the correct steps to doing so is. Many people assume that if you produce something and ship it to stores, it will sell. What they are forgetting is that in order to actually have a take on your product, they’d […]

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