As a Business Development Representative, you will play a vital role in expanding the North Group’s presence across Canada’s innovation economy. Working closely with sales leadership, account managers, and technical consultants, you’ll be responsible for identifying, engaging, and qualifying high-potential clients in tech, media, manufacturing, cleantech, and life sciences.
You are perfect for this role if you are a self-starter with a passion for innovation and a strong interest in Canada’s startup ecosystem.
Key Responsibilities
- Leverage existing (and potential) partners and clients to facilitate lead generation.
- Identification of decision-making authorities, and conduct outreach (calls, emails, social selling) to generate and pre-qualify leads by articulating the services we offer and the value that our company brings to the client
- Establish and nurture relationships with prospective clients.
- Collaborate on campaign alignment, messaging, and outreach strategies.
- Attend industry events, webinars, and conferences to expand market reach and generate leads and learn about the industry.
- Stay informed on government funding trends and contribute market insights to internal teams.
- Publish 2–3 social media insights per month to build thought-leadership.
- Assess client eligibility for SR&ED, IDMTC, and applicable funding programs. Quantify the value of each prospect and book qualified discovery meetings for senior consulting team members.
- Maintain records of leads, opportunities, and activities in CRM tools (Salesforce). Prompt responses, meticulous notes, accurate forecasts, on-time follow-ups.
- Assist with copy writing and creation of marketing materials.
Required Skills & Qualifications
- 1-3 years of experience with outbound B2B sales or lead generation (SaaS, consulting, or innovation sectors preferred). Strong understanding of business development, demand generation, and top-of-funnel strategies.
- Personable storyteller who is detail-oriented, organized, and lightning-fast on customer communication.
- Comfortable with weekly in-person networking; thrives on autonomy and accountability.
- Excellent verbal and written communication skills with the ability to adapt messaging across stakeholders and create compelling text.
- Knowledge of Microsoft suite of products (Word, Excel, Powerpoint) and AI tools (such as ChatGPT) to accelerate these efforts.
- Experience working with or in startups, venture-backed companies, or within Ontario’s innovation hubs (e.g., Toronto, Waterloo, Hamilton).
- Comfortable using CRM systems and sales engagement tools (i.e. Salesforce).
- Bonus: Familiarity with Canadian government funding programs such as SR&ED, IDMTC, and IRAP.
- Bonus: Familiarity with Canva, Adobe Photoshop/Illustrator
Please apply by sending your cover letter and resume by e-mail to career@northbridgeconsultants.com
Only applicants who submit a cover letter will be considered.