Consumer Tech Strategy for 2026: Translating Consumer Demand Data
The consumer technology landscape is evolving around a set of increasingly well-documented behavioural shifts: demand for long-term value and durability, expectations for multifunctional and integrated experiences, rising adoption of AI-driven personalization, and heightened awareness of wellness and sustainability. For companies planning technology R&D programs for 2026 and beyond, these signals extend well beyond product positioning; […]