The Canada Media Fund (CMF) has announced the development of an automated digital media measurement tool to measure performance and efficacy of CMF-funded digital media projects, collaborating with digital analytics company comScore. The CMF first announced plans to establish a… Read more »
Canada Media Fund releases Digital Media Performance Measurement Framework
The Canada Media Fund (CMF) announced the launch of a Digital Media Performance Measurement Framework on Monday, May 14. The framework was developed through consultation with industry stakeholders during workshop sessions in Toronto, and is designed to effectively measure the… Read more »