When starting a new business or creating a new product, few people seriously consider what the correct steps to doing so is. Many people assume that if you produce something and ship it to stores, it will sell. What they… Read more »
Market Research – Why?
The general purpose of market research is to provide the organization with relevant, accurate information about it’s consumers and the competitive environment. This benefits a company in many aspects of the business, and can ultimately save the company time, effort… Read more »
Consistent Branding
Today, I want to take a little bit of time to talk about the recent redesign of the Northbridge Consultants website and the importance of consistent branding. A brand image is, in the most basic sense, everything that a person… Read more »
FREE SR&ED Breakfast Seminar
Hello Readers, On Thursday, January 29th, 2009 Northbridge Consultants will be holding our very first free breakfast seminar, to provide a meaningful information session on the SR&ED program. There will be a free, fully catered breakfast buffet, and the seminar is… Read more »
Communication Breakdown
The reason many relationships personal and professional can fail is due to a breakdown in communication. The line of communication you choose to get your message across to potential customers is vital. Unlike other traditional methods of communication like telephone,… Read more »
Review brings sales to you
On a recent sales call and noticing that my driving time takes up a greater part of the day, I started to go over what I was going to say in my meeting. I do this, as a routine because… Read more »