Trailblazing or Treading Water?

With 2009 officially over, it’s time to look back on your year. While there’s no argument that this year was a hard one, the best thing you can do for yourself (and your business) is to consider your year from… Read more »

Canada’s Anti-Spam Bill

It looks like Canada’s finally getting onto the Spam protection bandwagon – and about time, if you ask me. Bill C-27 will now be debated in the Senate, after being passed by the House of Commons. This bill states that… Read more »

Your Marketing Mix – The 4 P’s

When starting a new business or creating a new product, few people seriously consider what the correct steps to doing so is. Many people assume that if you produce something and ship it to stores, it will sell. What they… Read more »

10 Quick Tips to Stay Organized

With all this talk about improving your productivity and keeping yourself on top of your workload, one is forced to consider their organization methods. While some of your methods may be highly effective, there are probably a few that are… Read more »

Improving Productivity in the Office

Whether we choose to admit it or not, people are easily distracted. Often something pops into our head and completely redirects our focus. I personally can become distracted mid-sentence by remembering something I forgot to do the night before. Since… Read more »

Market Research – Why?

The general purpose of market research is to provide the organization with relevant, accurate information about it’s consumers and the competitive environment. This benefits a company in many aspects of the business, and can ultimately save the company time, effort… Read more »